Oxbow Summer 2010 Hits Hawaii Stores This Week

Tuesday, April 6th, 2010, Filed under: SHOPPING

Oxbow Surfwear Company introduces its 2010 Summer apparel line to stores around Hawaii this week. Originating out of Europe, Oxbow has been a pioneer in sports-fashion positioning for decades, discovering a symbiotic relationship with Hawaii and Hawaiian ocean athletes through the years. Laird Hamilton, Duane DeSoto, Kai Lenny and Candice Appleby are just a handful of Oxbow’s local talent.

Oxbow’s couture ranges are renowned for their innovation, technicality and functionality. Their collections are famous for infusing elegance and style with an artistic touch, while respecting athletic function.

Summer 2010 revisits the trends of the ’70s and the hippie inspirations of the era. With a mixture of vintage and contemporary spirit, the collection features blacks, brights, shades of nature and flowing materials.

The full range for men and women includes boardshorts, lycra, denim, bikinis, dresses, shirts, shorts and a complete line of accessories.

One quarter of Oxbow’s products are made from recycled and organic fabrics that have less impact on the environment. These products are clearly labeled “Naturally Committed” and are part of Oxbow’s essential effort to preserve our natural playgrounds of mountains and oceans.

To view the Summer 2010 collection, please visit one of these local Hawaii stores:
OAHU
Tropical Blends: 907 Queens Street, Honolulu, 593-0211
Hawaiian Water Sports: 415 Kapahulu Avenue, Honolulu, 808.739.548
Aloha Board Shop: 2600 S. King Street. Honolulu, 955-6030
SurfNSea: 62-595 Kamehameha Highway. Haleiwa, 637-9887

MAUI
Neil Pryde Maui: 400 Hana Highway, Kahului, 877-7443
Hawaiian Island Surf and Sport: 415 Dairy Road, Kahului, 871-4981
Big Kahuna: 1913 South Kihei Road, Kihei, 875-6395
Simmer Hawaii: 137 Hana Highway, Paia, 579-8484

KAUAI
Hanalei Surf Co: 5-5161 Kuhio Highway, Hanalei, 826-7295

To learn more about Oxbow, please visit: oxboworld.com